Cedar City, April 12th, 2021 – At the 4th edition of the London Wine Competition which took place in London on March 17, 2021, Twisted Cedar Wines won 2 Gold Medals & 5 Silver Medals, an ultimate seal of approval in the global wine industry. Twisted Cedar scored highly in the judging criteria of quality, value, and packaging to receive this honor. To crown the accomplishment, the 2017 Twisted Cedar Zinfandel was named Best in Show by Varietal, declaring it the best Zinfandel taken as a whole (Taste, Packaging, Value). Other medals received include Gold Medals for the Zinfandel & the 2019 Malbec, along with Silver Medals for the 2016 Cabernet Sauvignon, 2017 Chardonnay, 2018 Moscato 2019 Pinot Grigio, & 2018 Petite Sirah/Petit Verdot blend.
The London Wine Competition intends to commend and award those wines that drinkers would enjoy drinking either from the wine list of a London restaurant or from a retail wine store. To achieve this the London Wine Competition looks at wines as a whole. Judges score wines for their quality, the expertise and capability with which they are made. They also include two other essential factors – the value the wine offers and its packaging. It is this combination that gives wines peer, buyer, and sommelier accreditation adding a feather in the cap for winners.
Sid Patel, CEO of event organizer Beverage Trade Network, says, “A wine is more than just a drink, it is a whole experience. That is why the London Wine Competition is designed for Masters of Wine, Master Sommeliers, and experienced buyers to evaluate wines the way wine drinkers do. Yes, they analyze the quality of the wines thoroughly; they are then asked to judge and award marks based on the value and packaging of the wine.”
The judging panel at the competition is made up of Masters of Wine, Sommeliers and Master Sommeliers from some of London’s finest restaurants and buyers and traders with extensive commercial buying responsibility. Entrants to the London Wine Competition may be assured that their wines were judged for the whole product, not solely for the liquid inside.
Judges from both restaurants and retail stores indicate that customers like wine not only to taste great but also to look attractive and offer good value. They would like to offer their customers wines that succeed in all three fronts. No longer does the ‘cellar’ label suffice as a mark of the winemaker’s personal quality.
Wines were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Wines that scored 90+ points were awarded Gold medals, those that scored 76 to 89 points are awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.
“In today’s competitive market, a good wine is not enough to win over the customer or see success in the market. Consumers expect it to look good and be great value for money. That’s why we are extremely proud that Twisted Cedar wines scored so highly at the 2020 London Wine Competition,” said Twisted Cedar Executive Vice President Bill Tudor. “Winning these awards is particularly important to us because it not only shows that we are making the types of wines that wine drinkers actually want to buy and enjoy, but also that we are making the types of wines that the trade wants to include in their wine lists.”